Effective Twitter Marketing Strategies You Should Know

Twitter is one of the most common and successful ways to promote a business or brand online. The vast majority of people have a Twitter account, sadly, many know little about how to promote a business on Twitter. Using Twitter marketing tips can increase followers, and engagement too. So, if you are planning to use Twitter for business, I will share with you how to use Twitter for marketing.

Twitter marketing aims to increase sales, generate leads, and increase clicks. When used properly, creating posts to push these acts will significantly increase your engagements. The easiest way to do this is to include a call-to-action (CTA) in a few tweets. However, this isn’t the only call to action you can have on your Twitter profile.

Using action words and phrases to entice users to engage in other events, such as:

Please follow us

Please visit our website.

This is where you can get it.

Find out more.

You may not be concerned about traffic if you created a Twitter account just for fun, but it is not out of place if you decide to turn your Twitter handle into a business account. Does it sound interesting? first, you need to know how to use Twitter to promote your business account.

Now, have you created or converted your Twitter account into a business account? then, it is time to apply some Twitter marketing tips which include the following.

How to use Twitter for marketing

how to use Twitter for marketing.


  1. Creating a Fantastic Profile

how to use Twitter for marketing.

You must show that you are a human being and not a bot if you want to be taken seriously and gain fans. To let people know, make sure you put some effort into your profile. See some profile tips to apply if you’re looking at how to use Twitter for marketing.

  • Write a brief bio about yourself and your business- state the kind of service you offer.
  • Put the URL of your website or blog here- This is how you can get a lot of great traffic from Twitter.

Who Should I Follow on Twitter?

On Twitter, there are a lot of people, some of whom are more influential/interesting than others. You should be following activities on Twitter keenly and tag influencers- These are people with large fan base, they go out of their way to find useful knowledge to share with others. People pay attention to them because they have a reputation for sharing high-quality knowledge.

There are a variety of resources available to assist you in finding important people in your industry to follow, such as Twitter counter search, which allows you to type in your industry or interest and see a list of those with the most followers.

See also:  7 Ways to Use Instagram To promote Small Businesses

How to Obtain a Large Number of Followers

  • Set up your Funnels

Your Twitter info should be on all you own/send online and offline so that people you communicate with can follow you if they wish. Make it easy for people to follow you. You never know where your email, business card, or blog post would end up. All will be ‘funnelled’ back to your Twitter page this way.

  • Tell us about yourself (Introduction).

The single most effective way to increase your following is to meet as many people as possible.

To introduce yourself on Twitter, you simply do this by waving or shaking someone’s hand.

  1. Engage People

You’ll get more fans if you get to know (engage) more people. So, if you seek how to use Twitter for marketing, you need to engage more people.

  1. Tweet at the busiest times of the day.

Users are more active on Twitter on certain days of the week or at certain times of the day, which means they’ll be more likely to communicate with your tweets.

You’ll get more views, increase interest, and get a lot of clicks if you find those hours and days and post during them.

According to Buffer, tweets posted on Friday, Saturday, and Sunday have higher CTRs than those posted during other days of the week.

  1. Make your bio stand out by emphasizing your brand’s personality.

Thinking on how to use Twitter for marketing, then, you should make your bio look awesome. Your Twitter bio is a 160-character space beneath your profile photo where you can promote your company. You must come up with a killer one.

It doesn’t have to be complicated either. Just tell the world who you are in a few short, sweet sentences.

  1. Make use of hashtags.

Did you know that Tweets with #hashtags receive engagement as those without? However, It’s important to use the right kind of hashtags without overusing them.

Only include hashtags that add some context to your tweets.

To find the right hashtags for your messages, you can use a tool like  Hashtagify. The tool recommends hashtags relevant to the keywords you type in.

  1. Increase the number of retweets by including photos in your tweets.

When you use photos in your tweets, you can get more likes and clicks than when you don’t.

Tweets with photos, on average, get 89 percent more “likes” or favourites.

7 Use polls to engage with your audience.


how to use Twitter for marketing.

One of the most effective ways on how to use Twitter for marketing is by creating a Twitter poll which is also one of the simplest ways to increase activity on your Twitter profile.

Simply press the same button you use to add a new tweet, then scroll down to the poll icon at the bottom of the page.

  1. Use Twitter Ads to your advantage.

how to use Twitter for marketing.

Twitter Ads are the way to go when you need to improve engagement as quickly as possible. Especially if you don’t have a large number of followers.

While Twitter Ads are more costly than Facebook Ads, they will help you increase interaction when you need it the most. For this, promoted tweets are the best choice.



Twitter is one of the most effective ways to raise brand awareness and generate new leads. To stand out from the crowd, your Twitter marketing efforts must be special. Begin by creating a simple Twitter profile. Make sure your brand’s handle is simple to remember and short. It should be as similar as possible to the name of your business.

It is believed by many that Twitter has a lot of potentials especially for those who know how to use it properly. However, if you don’t use it creatively and intentionally, it can be a massive waste of time.

If you’re considering using Twitter for business, these tips on how to use Twitter for marketing will surely guide you. Also, to track your tweets, use Tweetdeck and other reliable tools. Find your most popular hashtags by using Twitter analytics here.



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