Konga, Samsung Expands Access to Genuine Products for Customers in Nigeria

Konga expands access to genuine products for Nigerian shoppers: Popular online store, Konga, has struck a deal with global Original Equipment Manufacturer, OEM, Samsung, on the need for Nigerians to have access to genuine Samsung products.

According to the partners, Konga is expected to deploy its considerable network of stores across Nigeria as well as its thriving online platform in making the products available.

Some of the products to be carried by Konga are the latest devices from Samsung Mobile like mobile phones, tablets, smart wearable devices and a wide range of accessories. Also on the Konga platforms are those manufactured by Samsung Electronics including TV sets, Home Theatres, refrigerators, wall ovens, cookers, microwaves, washing machines, air conditioners, dishwashers, vacuum cleaners, air purifiers, Smart Home gadgets.

In an official statement, Vice President, Konga Retail, Kalu Johnson, said ”This partnership with Samsung affords Konga huge leverage in reaching more shoppers with genuine products across the Samsung Electronics and Samsung Mobile categories. ”We are delighted”.

Indeed, it is an opportunity to put more of these exciting appliances, devices, and gadgets at the reach of millions across our online channel and vast network of offline stores.”Kalu Johnson said.

Furthermore, the Head of Consumer Electronics at Samsung, West Africa, Remi Ogunsan, said: “The partnership has been identified as one that will not only drive the availability of genuine Samsung products in Nigeria; but also one that will equally halt grey products and satisfy the growing appetite for Samsung devices in Nigeria, Africa’s biggest market.
“We are leveraging on the extensive retail presence that Konga has to ensure that customers have more access to our products that are not relatively everywhere. So, this partnership is to ensure that products that are currently being supplied by TD is available to the public.

She added that “Konga is a major additional channel for us to grow and get to more customer touch-points. Konga is a nationwide platform so that is what we are also looking for; more coverage to reach our customers. “In fact, through Konga, we are confident of reducing the penetration of grey products in the market which usually happens when the products are not available in all locations. So, to a large extent, the more we make the products available to certified channels such as Konga, grey products will naturally die.

Commenting on the partnership deal, the Head of Information Technology and Mobile at Samsung, West Africa, Adetunji Taiwo said ”This partnership with Konga means we are going to be getting more reach. Konga is one of the leading online retail channels we have in Nigeria. So, obviously, it means that we are partnering with a major brand that allows us to reach our customers much more conveniently, much better and easier.”

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